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Distinct headline: Just like a newspaper headline, it must give An important information and facts. A subtitle with supporting details or even a purchaser quotation is optional.
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The graphics, emphasis on branding things, and induce/result fashion inform the Tale without having necessitating very long, drawn-out duplicate that dangers dull audience. Instead, the induce and outcome are concisely portrayed alongside the consumer firm's information and facts for a brief and easily scannable case study.
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